Director of Marketing, 2022 - 2025

• Launched Marketing Department & Brand Strategy for a 100-year-old, multi-unit pizza chain with a cult following

• Grew same-store sales 8% YoY by identifying competitive opportunities in new and legacy markets

• Maintained brand equity and communications across teams and customer touchpoints

• Managed and allocated $1.6M marketing budget and spearheaded cost reduction plans

Marketing Manager, 2018 - 2022

• Led brand strategy across three outdoor gear businesses spanning product development, e-commerce, and retail

• Drove $8.2M in sales across DTC, B2B, online, and in-store channels

• Set and achieved customer engagement goals through targeted ad and marketing campaigns

• Redesigned website to improve product storytelling, increasing conversion rates by 32%

Communications Manager, 2017-2018

• Organized fundraising events, generating over $52k in contributions in 10 months.

• Collaborated with local ranchers and food growers in evaluating and analyzing growth opportunities, including email and social campaigns.

• Headed weekly market program and grew sales of local products by 18% in 6 months.

Sales and Marketing Manager, 2015-2017

• Spearheaded digital marketing initiatives (blogging, website updates, social media) resulting in 13% gross sales increase year over year.

• Improved inventory tracking system for optimized inventory control procedures.

• Collaborated and co-marketed with the events manager for 4 weekly and over 20 regional book events.

Retail Sales Coordinator, 2014 - 2015

• Responsible for brand expansion among brick and mortar retailers.

• Managed a team of 10 sales representatives, facilitating author events, and providing personalized support for over 150 U.S. independent bookstores.