Services
I partner with businesses to build a marketing and brand strategy that not only attracts customers but keeps them coming back. My services are designed to address key stages of the customer journey, ensuring your brand has a clear voice, a powerful presence, and a loyal following.
Brand Strategy
A strong brand is the foundation of every successful business. My Brand Strategy service helps you define your core identity, including your mission, values, and unique value proposition. I work with you to understand your target audience and craft a clear, compelling brand message that resonates and builds trust from day one.
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Ideal for new businesses or those looking for a brand refresh. I focus on defining your core identity, including mission, vision, and values, and create a brand brief to guide future efforts.
Starting at $1,500
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Builds on the Basic package by adding market research and competitive analysis. I help you find your unique position in the market and develop a compelling message that makes you stand out.
Starting at $3,500
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The most in-depth package. Includes all elements of the Intermediate tier, plus a detailed brand style guide, brand voice development, and a strategic rollout plan to ensure a cohesive and impactful brand launch.
Starting at $8,000
Digital Marketing Projects
For businesses that need targeted support on a project basis, I offer a range of digital marketing solutions tailored to your unique needs. I provide the expertise needed to drive measurable results, whether you need a single campaign or a complete system overhaul. Projects are scoped and priced based on complexity.
Project examples include:
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Breathe new life into your website with a modern design and improved user experience that captivates your audience.
Projects are scoped and priced based on complexity.
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Create a seamless customer journey by automating personalized and timely communication from initial contact to post-purchase, with examples like:
Abandoned cart emails to recover lost sales.
Welcome series for new subscribers.
Post-purchase follow-up to encourage repeat business.
Review and feedback requests to build social proof.
Re-engagement campaigns to win back inactive customers.
Projects are scoped and priced based on complexity.
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Plan, execute, and analyze end-to-end marketing campaigns to generate a strong return on your investment.
Projects are scoped and priced based on complexity.
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Optimize your online presence to help you rank higher in search results and attract more organic traffic.
Projects are scoped and priced based on complexity.
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Dive deep into your customer data to uncover valuable insights and create targeted messaging that drives engagement.
Projects are scoped and priced based on complexity.
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Analyze your online store's sales process and implement changes that increase conversions and revenue.
Projects are scoped and priced based on complexity.
Social Media Management
Your social media channels are a direct line to your audience. My Social Media Management service takes the stress out of building an engaging online community. I handle everything from content creation and scheduling to community engagement and performance analysis, ensuring your social presence is active, consistent, and on-brand.
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Social Presence Kick-off
Includes content calendars, scheduling for 2-3 platforms, and a basic strategy to ensure your brand is active and consistent online.
Starting at $800
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Growth & Engagement
Builds on the Basic package by adding more platforms, a deeper focus on community engagement, and performance reporting.
Starting at $1,500
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The top-tier package for hands-off management. Includes content creation, full-service community management, and paid social media ad strategy and management.
Starting at $3,500 - currently only available for coastal NC businesses.
Lifecycle Marketing
Retaining customers is just as important as acquiring new ones. My Lifecycle Marketing service focuses on building a seamless customer journey from initial interest to loyal advocacy. I design and implement automated marketing workflows, including welcome sequences, personalized campaigns, and re-engagement strategies, to nurture your audience and increase customer lifetime value.
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Foundational Setup
A one-time setup of essential automated marketing workflows, such as a welcome series and a basic re-engagement email sequence.
Starting at $900
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Targeted Campaigns
Expands on the Basic tier with advanced segmentation and personalized campaigns based on user behavior, leading to higher conversion rates.
Starting at $2,000
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Advanced Automation & Analytics
The most comprehensive package, which includes full-scale automation of the customer journey, A/B testing, and ongoing performance analysis to optimize for lifetime value.
Starting at $3,500.