This is the kind of work I do: marketing that drives measurable results while staying rooted in clear communication, honest connection, and long-term growth.
Strategy backed by numbers. Messaging built to last.
Loyalty Programming
Programs that keep people coming back because they want to.
Generated $10.5M in sales through a 272,035-member loyalty program in one year
82.5% of new members made a purchase within 4 days
Participation rate reached 23.97%, doubling the 75th percentile industry benchmark
Loyalty membership grew by 19.3% every quarter, with more than 30,000 sign-ups added each quarter
Retention for loyalty members peaked at 42.6%
Average discount remained under 11%, maintaining strong profit margins
What made it work: we focused on rewards that felt real, communicated clearly, and respected the customer’s time and attention.
Systems that speak directly to your audience and scale with ease.
Drove $4.27M in revenue through SMS marketing
Created behavior-based automations that added $1.2M in revenue in one year
Managed more than 500,000 customer touchpoints across email, push, and SMS
Launched a multi-unit UberEats program with $1.7M in sales and an 85.8% profit margin
Increased third-party delivery sales by 19% through consistent testing and optimization
Why it worked: we designed journeys that felt personal, timely, and useful. Nothing felt robotic or forced.
Marketing Automation
Content Creation & Story Crafting
Good stories build trust. Great ones build momentum.
Earned over 5.3 million organic views across social platforms
Directed a Brad Leone video collaboration featuring longtime employees, resulting in more than 210,000 YouTube views
Increased Google review ratings and volume by 20%
Wrote over 70 blogs for SEO, education, and brand storytelling
Grew social audiences by more than 30% across Instagram, Facebook, TikTok, and YouTube
Reached peak engagement rates of 25.6% on Instagram and 14.2% on Facebook
Built and managed a brand ambassador team for Hala Gear with more than 20 members
Why it worked: we led with authenticity and clarity. The right voice, the right message, and the right medium.
Budget Strategy & Performance Optimization
Creative thinking with a CFO mindset.
Managed a $56M marketing budget for a 17-unit restaurant brand with full accountability
Achieved 8% same-store sales growth year over year through efficient reallocation and performance tracking
Launched two new locations with multi-channel campaigns, delivering a 16.5 times return on Meta ads
Saved thousands through testing, targeting refinements, and ad spend optimization
Why it worked: I focus on strategy that is both creative and cost-aware, guided by the numbers that actually matter.
Examples
Let’s Talk
If this sounds like the kind of marketing you are looking for, let’s connect.