BUSINESS EXPERIENCE

Director of Marketing, Frank Pepe Pizzeria Napoletana, 2022 - 2025

• Launched Marketing Department & Brand Strategy for a 100-year-old, multi-unit pizza chain with a cult following

• Grew same-store sales 8% YoY by identifying competitive opportunities in new and legacy markets

• Maintained brand equity and communications across teams and customer touchpoints

• Managed and allocated $1.6M marketing budget and spearheaded cost reduction plans

Marketing Manager, Hala Gear Stand Up Paddleboards, 2018 - 2022

• Led brand strategy across three outdoor gear businesses spanning product development, e-commerce, and retail

• Drove $8.2M in sales across DTC, B2B, online, and in-store channels

• Set and achieved customer engagement goals through targeted ad and marketing campaigns

• Redesigned website to improve product storytelling, increasing conversion rates by 32%

Additional Roles & Industries

• Reference Librarian, Bud Werner Memorial Library, 2017-2018

• Communications Manager, Community Agriculture Alliance, 2017-2018

• Sales and Marketing Manager, Off the Beaten Path Bookstore, 2015-2017

• Retail Sales Coordinator, Oxford University Press, 2014-2015

EDUCATION

Bachelor’s - History, North Carolina State University, 2014

Bachelor’s - Communication (Public & Interpersonal), North Carolina State University, 2014

Licensed Massage Therapist, Coastal Carolina College, 2025

CREDENTIALS

Punchh Platform Certification, PAR Punchh

• Issued: Aug 2022

• Credential ID: 135503295

• Skills: Loyalty Marketing · Branded Content

Marketing Strategy, Cornell University

• Issued: Nov 2023

• Skills: Competitive Analysis · Marketing Strategy · Go-to-market Strategy · Branded Content

Klaviyo Product Certificate, Klaviyo

• Issued Apr 2025 · Expires Apr 2027

• Credential ID: 139224893

• Skills: Email Marketing