BUSINESS EXPERIENCE

Director of Marketing, Frank Pepe Pizzeria Napoletana, 2022 - 2025

• Established the Marketing Department and brand strategy for multi-unit restaurant in the pizza category with a 100-year history and cult-following

• Grew same-store sales 8% YoY by identifying competitive opportunities and determining strategies 

• Published/maintained brand equity and marketing communications strategy, and cascade across all cross-functional stakeholders and all customer-facing touchpoints

• Manage and allocate $1.6mm marketing budget

Marketing Manager, Hala Gear Stand Up Paddleboards, 2018 - 2022

• Led strategy and brand direction for 3 outdoor gear companies: Hala Gear, CKS Online, and GearSpace

• Drove $8.2mm in product sales across DTC, B2B, E-Commerce and Brick & Mortar Retail

• Set and achieved digital customer engagement goals, including social media and email

• Redesigned website for more sophisticated and precise product storytelling

Additional Roles & Industries

• Reference Librarian, Bud Werner Memorial Library, 2017-2018

• Communications Manager, Community Agriculture Alliance, 2017-2018

• Sales and Marketing Manager, Off the Beaten Path Bookstore, 2015-2017

• Retail Sales Coordinator, Oxford University Press, 2014-2015

EDUCATION

Bachelor’s - History, North Carolina State University, 2014

Bachelor’s - Communication (Public & Interpersonal), North Carolina State University, 2014

Licensed Massage Therapist, Coastal Carolina College, 2025

CREDENTIALS

Punchh Platform Certification, PAR Punchh

• Issued: Aug 2022

• Credential ID: 135503295

• Skills: Loyalty Marketing · Branded Content

Marketing Strategy, Cornell University

• Issued: Nov 2023

• Skills: Competitive Analysis · Marketing Strategy · Go-to-market Strategy · Branded Content

Klaviyo Product Certificate, Klaviyo

• Issued Apr 2025 · Expires Apr 2027

• Credential ID 139224893

• Skills: Email Marketing